Welp another rollout from Airbnb, but don’t worry we at Mr. Rose can help clarify.
Differences Between Guest Favorite and Superhost Status:
Listing vs. Host Level:
Guest Favorite: This badge is awarded to individual listings, not to the host’s overall account. It’s based on specific guest experiences at a particular property.
Superhost: This status is awarded to the host’s entire account, recognizing the host’s overall performance across all their listings.
Criteria:
Guest Favorite: The badge is based on a combination of high guest ratings (above 4.9 stars on average), a significant number of positive reviews (at least five), and a track record of reliability (with Host cancellations and quality-related issues being very low, around 1% on average).
Superhost: This status requires a minimum number of completed trips (10 trips or 3 reservations totaling at least 100 nights), a high response rate (90% or higher), a low cancellation rate (less than 1%), and a high overall rating (4.8 or higher).
Update Frequency:
Guest Favorite: The badge is updated daily, offering a dynamic and current reflection of a listing’s standing with guests.
Superhost: The status is evaluated quarterly, making it a less frequent but more stable indicator of host quality.
Why “Guest Favorite” May Eclipse “Superhost” in Search Results:
Visibility: In search results, the Guest Favorite badge is displayed prominently, making it a clear and distinct sign of excellence for that specific listing. It’s designed to catch the eye of guests browsing through numerous options.
Specificity: While the Superhost status is a broad indicator of a host’s overall quality, the Guest Favorite badge is a direct endorsement of a particular listing’s excellence. This specificity can be more influential when guests are comparing similar options.
Superhost as second best: If a listing is a Guest Favorite and the host is a Supethost, then it is the Guest Favorite badge that is displayed in results If a listing does not qualify for “Guest Favorite” but its host is a Superhost, then the Superhost is displayed in search results.